Membership Directory - Corporate

Pirelli Tyre (Thailand) Limited

About

Company Background (for Business Directory): Pirelli Tyre (Thailand) Limited is a subsidiary of Pirelli & C. S.p.A., a leading premium tyre manufacturer headquartered in Italy. The company plays a key role in supporting Pirelli’s business across the ASEAN and Asia Pacific region. The opening of its new office and logistics center in Thailand reflects Pirelli’s long-term commitment to investment and sustainable growth in the Thai market. As the only Pure Consumer Tyre company, Pirelli will focus on passenger car, motorcycle tyres, while continuously strengthening its brand presence in Thailand. The company also works closely with leading automotive and motorcycle manufacturers in the Original Equipment (OE) segment. Morever, Pirelli’s long-standing involvement in motorsport since 1907 underscores its deep expertise and strengthens its leadership in the premium and prestige automovitive segements. With its local operational base in Thailand, Pirelli collaborates closely with partners and retail networks, enabling quick responses to market needs and supporting the growth of Thailand’s automotive industry through premium mobility solutions.
Description of products/services: Pirelli delivers premium tyres for motorcycles and passenger cars, serving both the Original Equipment (OE) and replacement markets. Our portfolio includes the high-performance P Zero™ series, Cinturato family with ecological features and Scorpion range dedicated to SUV/Crossover applications. The five innovative technologies across Pirelli product line include ELECT™, PNCS™, Run Flat™, Seal Inside™ and RUNFORWARD™, Pirelli’s newest innovation, CYBER™ technology is the world’s first harware and software system capable of collecting data from tyre sensors. With a strong focus on EV compatibility and sustainable innovation, combined with its motorsport DNA, Pirelli delivers intelligent mobility solutions that balance performance, efficiency, and premium positioning.
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