Lavazza, the Espresso journey since 1985

1 st Day Event:  LAVAZZA CREATIVITY AND INNOVATION

Date: 29 th May 2007

Time: 15.00 – 17.00 hrs.

Venue: Secret Recipe, Emporium Tower ( Office Tower)

PowerPoint presentation of Lavazza Innovation and Creativity followed by a demonstration of some “Ipiaceri” recipes.

• “Espesso”
• “Tandem”
  

2 nd Day Events:  STORY AND CULTURE OF ITALIAN ESPRESSO

Date: 30 th May 2007

Time: 9.00 – 12.30 hrs.

Venue: Bangkok Club, Pacific Place Building, Sukhumvit Rd.

• What is the espresso and what it means to the Italian
• When the first espresso machines arrived in Italy
• What we need to produce the espresso
• Espresso parameters
• The taste and richness in the cup (Aroma, Taste, Flavour, aftertaste, Mouth feel, Crema).
• Different blends for different tastes
• Components of the 4 M rule, to maintain the quality in the cup.

DEMONSTRATION OF THE ITALIAN COFFEE MENU

This will consist of a practical explanation and demonstration of the following:

• Macchiato
• Cappuccino (frothing techniques, steaming the milk, normal cappuccino preparation and latte art) 
• Caffe latte & Latte macchiato
• espresso con panna
• Espresso shakerato
• Marocchino

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